Design & Details- The Next Generation of Luxury SUVs

Design & Details- The Next Generation of Luxury SUVs (2425-0294)

We are working closely with BEAM Fieldwork to deliver a research project on behalf of a leading car manufacturer who are looking to develop their vehicles with customer needs at the heart of the process. They are currently working on an initiative to help them develop the next generation of their vehicles by understanding what their potential customers are looking for in their vehicles.

Here are the main details you need to know:

THERE ARE 3 STAGES TO THIS RESEARCH:

STAGE 1:

❓ WHAT'S INVOLVED: Face-to-face focus group

🗓️ WHEN: Sat 22nd- Sun 30th March

🌍 WHERE: Manchester & London

⌚ HOW LONG: 3 hours

💸 WHAT'S IN IT FOR YOU: £180

NOT ALL RESPONDENTS WILL COMPLETE STAGE 2 & 3. A SELECT FEW WILL BE CHOSEN FROM STAGE 1.

STAGE 2:

❓ WHAT'S INVOLVED: In-home interview

🗓️ WHEN: Following the completion of STAGE 1 and before start of STAGE 3

⌚ HOW LONG: 75- 90 mins

💸 WHAT'S IN IT FOR YOU: £120

STAGE 3:

❓ WHAT'S INVOLVED: Self complete video tasks

🗓️ WHEN: Following the completion of STAGE 2

💸 WHAT'S IN IT FOR YOU: £150